Behavior and culture
“Culture” is often cited as an explanation for not realizing necessary or desired change. This is an understandable reflex, but it does not provide sufficient starting points for working on behavioral change. That is why it is important to first understand how (un) desired behavior comes about within organizations: what are the root causes? In our approach we pay attention to both implicit practices and those based on experiences close at hand (“how it really works”) as well as explicit and tangible agreements within the organization (“how it was conceived”). Based on this insight, points of departure for sustainable behavior change arise and we gradually create movement based on existing assumptions and views.