A strategy directs the way in which the organization achieves its mission. A solid strategy is characterized by the choices that have been made in such a way that the specific competencies of the organization enable it to offer lasting added value in a changing environment. A clear strategy has the essential function of framing the change process: it offers a shared frame of reference or landmark that gives focus to joint action. In many cases, successful change starts with a clear strategy. Conversely, the change must naturally contribute to achieving the strategy. We work with our clients to make clear and well thought through strategic choices. We work methodically and make real choices. We pay attention to creating support for an inspiring direction, which is laid out in a strategic plan that guides the organization and its employees.